Biomed Technology Holdings Limited (hereinafter referred to as “we,” “us,” “the Company,” or “Biomed”) respects the privacy rights of individuals using our website or participating in our activities or registering for our services (hereinafter referred to as “Services”). We ensure that any personal data collected, transmitted, stored, and used will be handled in accordance with the Personal Data (Privacy) Ordinance (Cap. 486) of the Hong Kong Special Administrative Region (hereinafter referred to as “the Ordinance”). Providing personal data to us is considered as consent to this privacy policy.
The term “personal data” has the meaning as defined in the Ordinance.
Purpose and Use of Collected Personal Data
You are not required to provide any personal data to browse or use our website. When you participate in our activities or register for our services or online content, we will collect your personal data to enable us to provide services to you. You may refuse to provide personal data, but in such cases, we may not be able to provide you with services. By providing personal data, you agree to our use of your personal data in accordance with this Privacy Policy Statement.
The personal data collected from you may be used for the following purposes (including but not limited to):
- Identifying your identity and any accounts you have opened;
- Providing services to you;
- Verifying identity;
- Determining and verifying your eligibility for discounts and promotions on goods and services;
- Processing payment instructions related to services;
- Processing orders, issuing invoices, and fulfilling orders;
- Allowing our website to store your personal data to avoid re-entering information for each purchase;
- Directly promoting our services (details in the “Direct Promotion” section);
- Designing services you require;
- Conducting market research, statistical analysis, and behavioral analysis;
- Analyzing customer data and your shopping preferences;
- Enabling you to participate in interactive features of our services, including identifying friends and sharing your shopping experiences with them;
- Recommending our services or products you may be interested in;
- Designing our website and content to cater to your specific preferences;
- Providing customer service;
- Handling your complaints and account inquiries, claims against the Company and/or litigation;
- Preventing and detecting fraud;
- Audit purposes;
- Disclosing as required by applicable laws, rules, and regulations; and
- Any other purposes directly related to the original purpose of collecting personal data.
Categories of Collected Personal Data
The personal data we collect may include (including but not limited to):
- Your personal and contact information, such as name, gender, date of birth, phone number, social media links, email address, residential address, mailing address, and/or billing address;
- Your account information, such as credit card account numbers or user accounts;
- Details of your payment transactions;
- Your household income and personal interests; and
- Your computer or mobile device’s IP address, real-time location data, browser settings, browsing history, and/or other internet records.
Confidentiality, Disclosure, and Security of Personal Data
All personal data collected and held by us will be treated as confidential. However, we may disclose such data (regardless of whether it is located in Hong Kong or outside) if required to fulfill legal obligations, provide services to you, or achieve the original purpose of collecting personal data or related purposes, to:
- Courts, law enforcement agencies, or other government statutory or regulatory departments, agencies, or organizations with jurisdiction;
- Our affiliated companies, partners, and service providers involved in selling and marketing services or providing goods/services;
- Any other parties with confidentiality obligations to the Company, including group members, IT consultants, data processing contractors, auditors, accountants, or lawyers who have committed to keep such information confidential; and
- Banks, financial institutions, insurance companies, credit card issuers, or debt collection service companies.
Any questions, comments, suggestions, or information (excluding personal data) you transmit or post on our website or any part thereof will be treated as non-confidential and non-proprietary information voluntarily provided to us. We have the right to use, copy, disclose, transmit, publish, and/or post such information elsewhere, including but not limited to the development and promotion of services and meeting customer needs, and may provide such information to any affiliated companies.
We will make reasonable efforts to ensure that all personal data we hold is stored in a reliable, secure, and safe manner. We will do our best to keep all collected personal data confidential. However, please understand that we cannot guarantee the security of data transmission.
Transfer of Personal Data Outside Hong Kong
If necessary for operational purposes, we may transfer personal data outside the Hong Kong Special Administrative Region to achieve the purposes for which the data was collected or directly related purposes. Any related data transfer will comply with the provisions and constraints of the Ordinance.
Retention of Personal Data
If you choose or provide a user ID, password, or any other information as part of a security procedure, you must treat this information as confidential. You must not disclose it to any third party. You are responsible for protecting your account in this specific manner. We accept no responsibility for this.
Unless required by law to retain your personal data for a specific period, we will only retain personal data until the original purposes for which it was collected or directly related purposes have been achieved.
Direct Promotion
We may use the personal data we collect from you to send messages, offers, promotions, and marketing quotes. In this regard, we must obtain your consent. We may contact you via email, mobile app notifications, social media links, SMS, text/image/video messages, phone calls, or mail.
We hold your name, email address, phone number, contact address, social media links, product and service portfolio information, transaction patterns and behaviors, browsing history, viewing habits, personal interests, and may use this information for direct promotion of our services.
If you do not wish to receive any direct promotional communications from us or our partners, you can update your preferences at any time through your registered account or the unsubscribe link we provide. Upon receiving your notification, we will cease using your personal data for direct promotion without charging you.
Use of Cookies
Cookies are small text files stored on your computer (or other electronic devices) when you access our website and mobile applications. We use cookies on our website to:
- Recognize your identity while you browse our website and mobile applications;
- Gather information about your preferences, browsing behavior, online activities, and internet usage;
- Continuously track the items stored in your shopping cart to assist you through the checkout process;
- Conduct research and statistical analysis to help us improve services and better understand visitor needs and interests;
- Provide advertisements tailored to your personal interests and conduct more effective promotional and advertising campaigns for us, our business partners, and advertisers;
- Make your online activities more efficient and enhance your experience; and
- Strengthen security measures.
The information obtained through cookies may not contain your personal data. Although we may collect information about your computer or other electronic devices (such as IP address, browser settings, browsing history, and/or other internet records), it may not necessarily identify you. Since non-personal data may be mixed with personal data, we consider such information as personal data for privacy policy purposes. In certain circumstances, we may collect your personal data, but it must be voluntarily provided by you through completing an online form or collected when you purchase goods or use services on our website and mobile applications.
If you do not allow the use of cookies, you can adjust the settings on your internet browser and electronic devices. If you disable cookies, you acknowledge that you may be unable to use certain features of our website and mobile applications.
Linked Websites
This Privacy Policy Statement applies only to our website. Our website may contain links to other URLs and websites. Whenever you activate any such linked URL, such as clicking on any advertisement client’s link, you will have left our website and mobile applications; any personal data or other information you provide to any other party after leaving our website and mobile applications will not be under our control. You assume all risks associated with browsing or using other URLs.
Access and Correction of Personal Data
If you have any questions regarding our privacy policy or wish to access or correct your personal data, please notify us in writing at the following address:
Biomed Technology Holdings Limited
Room 311-312, 3rd Floor,
16 Science Park West Avenue,
Science Park, Sha Tin, New Territories, Hong Kong
In accordance with the Ordinance, the Company reserves the right to charge a reasonable fee for requests related to accessing data.
In the event of any discrepancies or inconsistencies between the Chinese and English versions, the English version shall prevail.
This privacy policy will be reviewed regularly and updated on our website.